Privacy policy
Effective Date: January 1, 2026
Introduction
PureCrest (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase our products, contact our support team, or otherwise interact with our services.
By using our website or placing an order, you agree to the collection and use of information in accordance with this Privacy Policy.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at:
Collecting Personal Information
When you visit our website, we collect certain information about your device, your interaction with the website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, “Personal Information” means information that can identify, relate to, describe, or reasonably be linked to an individual.
Device Information
Purpose of collection: To load the website accurately for you, improve site performance, and perform analytics on website usage to optimize our services.
Source of collection: Collected automatically when you access our website using cookies, log files, web beacons, tags, pixels, or similar technologies.
Information collected may include: browser version, IP address, time zone, cookie information, pages or products viewed, search terms, referral URLs, device type, and how you interact with the website.
Order Information
Purpose of collection: To process your order, arrange shipping, process payment, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and provide information or advertising related to our products when consistent with your preferences.
Source of collection: Collected directly from you.
Information collected may include: name, billing address, shipping address, payment information, email address, phone number, order details, and purchase history.
Customer Support Information
Purpose of collection: To provide customer support and respond to questions, complaints, refund requests, return requests, or order inquiries.
Source of collection: Collected directly from you when you contact us.
Information collected may include: name, email address, phone number, order number, message content, photos or attachments you choose to provide, and any additional information needed to assist you.
Minors
Our website is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@trypurecrest.com so we can take appropriate action.
How We Use Personal Information
We use your Personal Information to provide our services to you, including:
Offering products for sale
Processing payments
Fulfilling and shipping orders
Providing order confirmations and updates
Responding to customer support inquiries
Processing returns, replacements, and refunds
Screening for potential risk or fraud
Improving our website and customer experience
Providing marketing communications, when permitted
Showing relevant advertisements or offers
Complying with legal obligations
Sharing Personal Information
We may share your Personal Information with service providers and partners who help us operate our business and provide our services.
This may include:
Shopify or other ecommerce platform providers
Payment processors
Shipping and fulfillment providers
Customer support platforms
Email and SMS marketing providers
Analytics providers
Advertising partners
Fraud prevention and security providers
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or lawful request for information, or otherwise protect our rights.
Behavioural Advertising
We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising through the settings provided by advertising platforms such as Facebook, Google, Bing, or other advertising networks.
You may also opt out of some targeted advertising services by visiting the Digital Advertising Alliance’s opt-out portal.
Using Personal Information
We use your Personal Information to provide products and services to you. This includes offering products for sale, processing payments, shipping and fulfillment, customer support, fraud prevention, marketing, analytics, and keeping you updated on products, services, and offers.
Lawful Basis
If you are a resident of the European Economic Area, United Kingdom, or another region with similar data protection laws, we process your Personal Information under one or more of the following lawful bases:
Your consent
Performance of a contract between you and us
Compliance with legal obligations
Protection of vital interests
Performance of a task carried out in the public interest
Our legitimate interests, provided those interests do not override your rights and freedoms
Retention
When you place an order through our website, we retain your Personal Information for our records unless and until you ask us to delete this information, subject to legal, tax, accounting, fraud prevention, dispute resolution, and business record requirements.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your Personal Information, including the right to:
Access the Personal Information we hold about you
Request correction or update of your Personal Information
Request deletion of your Personal Information
Request a copy of your Personal Information
Object to certain processing activities
Restrict certain processing activities
Opt out of marketing communications
Manage cookie preferences
Withdraw consent where processing is based on consent
To exercise these rights, please contact us at support@trypurecrest.com.
GDPR Rights
If you are a resident of the European Economic Area or United Kingdom, you have the right to access the Personal Information we hold about you, request that it be corrected, updated, or erased, and request that it be transferred to another service where applicable.
To exercise these rights, please contact us at support@trypurecrest.com.
CCPA/CPRA Rights
If you are a California resident, you may have the right to request access to the Personal Information we collect about you, request deletion of your Personal Information, request correction of inaccurate information, and opt out of the sale or sharing of Personal Information where applicable.
To exercise your California privacy rights, contact us at support@trypurecrest.com.
Cookies
We use cookies and similar technologies to operate our website, remember your preferences, process your cart and checkout, understand how visitors use our website, improve our services, and provide relevant advertising.
Cookies may include:
Necessary cookies for website functionality
Cart and checkout cookies
Customer account cookies
Analytics cookies
Marketing and advertising cookies
Preference cookies
The length of time a cookie remains on your device depends on whether it is a session cookie or persistent cookie. Session cookies last until you stop browsing, while persistent cookies remain until they expire or are deleted.
You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may affect your user experience and some parts of the website may not function properly.
Do Not Track
Because there is no consistent industry standard for responding to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such signals from your browser.
SMS Marketing
If you opt in to receive SMS messages from PureCrest, we may use your phone number to send order updates, promotional messages, abandoned cart reminders, and other marketing communications.
Text messaging opt-in data and consent will not be sold or shared with third parties for their own marketing purposes. We may share SMS-related data with service providers who help us deliver text messages, including messaging platforms, phone companies, and other vendors necessary to provide SMS services.
You may opt out of SMS marketing at any time by following the unsubscribe instructions provided in the message.
Email Marketing
If you subscribe to our email list or provide your email during checkout, we may send you emails about products, offers, order updates, promotions, and other brand communications.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@trypurecrest.com.
Data Security
We implement reasonable security measures to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your Personal Information.
International Users
PureCrest offers worldwide shipping and may process information from customers located in different countries. By using our website, you understand that your information may be processed in countries outside your place of residence, where privacy laws may differ from those in your jurisdiction.
Third-Party Links
Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, policies, or content of third-party websites. We encourage you to review their privacy policies before providing any information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other operational reasons.
Any updates will be posted on this page with a revised effective date. We encourage you to review this Privacy Policy regularly.
Complaints
If you have questions, concerns, or complaints about our privacy practices, please contact us at:
If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
Contact Us
For more information about our privacy practices, to ask questions, or to make a privacy-related request, contact us at:
Email: support@trypurecrest.com